KSU logo
Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2015 SPRING Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.   Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
Lecture 27 - April 22, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 27
Chapter 20 - Personal Selling and Sales Management (finish)
NOTE:  This ends the material for mini-test 13 AND THE FINAL EXAM.  Mini-test 13 covers Lectures 26 and 27 and pages 530 to 560 .
The FINAL EXAM covers Mini-tests 7 to 13, Lectures 14 to 27, and the textbook from page 245 to 560.
Lecture 26 - April 20, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 26
Chapter 20 - Personal Selling and Sales Management
Lecture 25 - April 15, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 25
Chapter 19 - Social Media Marketing
Chapter 18 - Advertising, Sales Promo, & PR (Finish) NOTE: This ends the material for mini-test 12.  It covers Lectures 24 and 25 and pages 459 to 529.
Lecture 24 - April 13, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 24
Chapter 18 - Advertising, Sales Promo, & PR
Chapter 17 - Integrated Marketing Communciation and Direct Marketing (Finish)
Lecture 23 - April 8, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 23
Chapter 17 - Integrated Marketing Communciation and Direct Marketing (Continued) NOTE: This ends the material for mini-test 11.  It covers Lectures 22 and 23 and pages 409 to page 459.
Lecture 22 - April 6, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 22
Chapter 17 - Integrated Marketing Communciation and Direct Marketing
Chapter 16 - Retailing & Wholesaling (Finish)
Lecture 21 - April 1, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 21
Chapter 15 - Managing Marketing Channels and Supply Chains (Finish)
NOTE: This ends the material for mini-test 10.  It covers Lectures 20 and 21 and pages 360 to 409.
Lecture 20 - March 30, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 20
Chapter 15 - Managing Marketing Channels and Supply Chains
Chapter 14 - Setting the Final Price (Finish)
Lecture 19 - March 18, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 19
Chapter 14 - Setting the Final Price
Chapter 13 - Setting the Price Foundation (Finish)
NOTE:  This ends the material for mini-test 9.  It covers Lectures 18 and 19 and the textbook from page 321 to page 360.
Lecture 18 - March 16, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 18
Chapter 13 - Setting the Price Foundation
Lecture 17 - March 11, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 17
Chapter 12 - Managing Services (Finish) NOTE:  This ends the material for mini-test 8.  It covers Lectures 16 and 17 and the textbook from page 279-321.
Lecture 16 - March 9, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 16
Chapter 11 - Managing Products and Brands (Finish)
Lecture 15 - March 4, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 15
Chapter 11 - Managing Products and Brands
Chapter 10 - Developing New Products and Services (Finish)
NOTE:  This ends the material for mini-test 7.  It covers Lectures 14 and 15 and the textbook from 245 to page 279.
Lecture 14 - March 2, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 14
Chapter 10 - Developing New Products and Services
Lecture 13 - February 25, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 13
Chapter 9 - Segmenting, Positioning, and Forecasting (finish)
NOTE 1:  This ends the material for mini-test 6.  It covers Lectures 12 and 13 and the textbook from page 222 to page 245.

NOTE 2 -  This ends the material for the MIDTERM exam.  The Midterm covers Lectures 1 to 13 and the textbook from page 1 to page 245.  This is the same material covered in Mini-tests 1 to 6 (WITHOUT any Marketing in the News questions).
Lecture 12 - February 23, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 12
Chapter 9 - Segmenting, Positioning, and Forecasting.
Lecture 11 - February 18, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 11
Chapter 8 - Marketing Research for Action (finish)
Chapter 7 - Understanding and Reaching Global Markets (finish)
NOTE: This lecture completes the material for mini-test 5. It will cover Lectures 10 and 11 and the textbook from page 166 to page 221.
Lecture 10 - February 16, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 10
Chapter 7 - Understanding and Reaching Global Markets (continued)
Lecture 9 - February 11, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 9
Chapter 7 - Understanding and Reaching Global Markets
Chapter 6 - Understanding Organizations as Customers  (Finish)
NOTE: This lecture completes the material for mini-test 4. It will cover Lectures 8 and 9 and the textbook from page 126 to page 166.
Lecture 8 - February 9, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 8
Chapter 6 - Understanding Organizations as Customers
Chatper 5 - Understanding Consumer Behavior (Finish)
Lecture 7 - February 4, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 7
Chatper 5 - Understanding Consumer Behavior (continued)
NOTE: This lecture completes the material for mini-test 3. It will cover Lectures 6 and 7 and the textbook from the top of page 94 to page 125.
Lecture 6 - February 2, 2015
(Snow Day Lecture)		 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 6
Chatper 5 - Understanding Consumer Behavior
Chapter 4 - Ethics and Social Responsibility in Marketing  (finish)
Lecture 5 - January 28, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 5
Chapter 4 - Ethics and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment  (finish)
NOTE: This lecture completes the material for mini-test 2. It will cover Lectures 4 and 5 and the textbook from the middle of page 39 to page the top of page 94.
Lecture 4 - January 26, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 4
Chapter 3 - Scanning the Marketing Environment
Chapter 2 -- Developing Successful Organization and Marketing Strategies (finish)
Lecture 3 - January 21, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 3
Chapter 2 -- Developing Successful Organization and Marketing Strategies
Chapter 1 -- Creating Customer Value through Marketing. (finish)
NOTE: This lecture completes the material for mini-test 1. It will cover Lectures 1, 2, and 3 and the textbook from page 1 to the middle of page 39.
Lecture 2 - January 14, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing. (continued)
Lecture 1 - January 12, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material
 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page