KSU logo
Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2015 SUMMER Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.   Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
Lecture 19 - July 8, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 19
Chapter 20 - Personal Selling and Sales Management (Finish)
NOTE: This ENDS the material that will be on the FINAL EXAM. The Final Exam covers Lectures 9 to 18 and the Textbook from Page 200 to Page 557.
Lecture 18 - July 7, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 18
Chapter 20 - Personal Selling and Sales Management
Chapter 19- Using Social Media to Connect with Consumers (Finish)
Lecture 17 - July 6, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 17
Chapter 19- Using Social Media to Connect with Consumers
Chapter 18 - Advertising, Sales Promotion, and Public Relations
Lecture 16 - July 2, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 16
Chapter 17 - Integrated Marketing Communication and Direct Marketing
Chapter 16 - Retailing & Wholesaling (Finish)
NOTE:  This ENDS the material for Mini-test 8, which includes Lectures15 and 16 and the textbook Page 384 to Page 489.
Lecture 15 - July 1, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 15
Chapter 16 - Retailing & Wholesaling
Chapter 15 - Managing Marketing Channels and Supply Chains
Lecture 14 - June 30, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 14
Chapter 14 - Setting the Final Price
Chapter 13 - Building the Price Foundation (Finish)
NOTE:  This ENDS the material for Mini-test 7, which includes Lectures13 and 14 and the textbook Page 301 to Page 383.
Lecture 13 - June 29, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 13
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (Finish)
Lecture 12 - June 25, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 12
Chapter 12 - Managing Services
Chapter 11 - Managing Products and Brands (Finish)
NOTE:  This ENDS the material for Mini-test 6, which includes Lectures11 and 12 and the textbook from the middle of  Page 248 to Page 300.
Lecture 11 - June 24, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 11
Chapter 11 - Managing Products and Brands
Chapter 10 - Developing New Products and Services  (Finish)
Lecture 10 - June 23, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 10
Chapter 10 - Developing New Products and Services
Chapter 9 - Segmenting, Targeting and Forecasting Markets (Finish)
NOTE:  This ENDS the material for Mini-test 5, which includes Lectures 9 and 10 and the textbook from Page 200 to the middle of  Page 248.
Lecture 9 - June 22, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 9
Chapter 9 - Segmenting, Targeting and Forecasting Markets
Chapter 8 - Marketing Research (Finish)
Lecture 8 - June 18, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 8
Chapter 8 - Marketing Research
Chapter 7 - Understanding & Reaching Global Consumers and Markets (Finish)
NOTE:  This ENDS the material for Mini-test 4 AND FOR THE MIDTERM EXAM.
Mini-test 4 includes Lectures 7 and 8 and the textbook from Page 141 to Page 199.
The Midterm covers Lectures 1 through 8 and the textbook from page 1 to page 199.
Lecture 7 - June 17, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 7
Chapter 7 - Understanding & Reaching Global Consumers and Markets
Chapter 6 - Understanding Organizations as Consumers (Finish)
Lecture 6 - June 16, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 6
Chapter 6 - Understanding Organizations as Consumers
Chapter 5 - Understanding Consumer Behavior (Finish)
NOTE:  This ENDS the material for Mini-test 3, which includes Lectures 5 and 6 and the textbook from Page 110 to Page 141.
Lecture 5 - June 15, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 5
Chapter 5 - Understanding Consumer Behavior (Part 1)
Lecture 4 - June 11, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 4
Chapter 4 - Marketing Ethics (Completed)
Chapter 3 - Scanning the Marketing Environment  (Finish)
NOTE:  This ENDS the material for Mini-test 2, which includes Lectures 3 and 4 and the textbook from Page 35 to Page 109.
Lecture 3 - June 10, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 3
Chapter 3 - Scanning the Marketing Environment
Chapte 2 -- Developing Successful Organizational and Marketing Strategies (Finish)
Lecture 2 - June 9, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 2
Chapte 2 -- Developing Successful Organizational and Marketing Strategies
Chapter 1 -- Creating Customer Value through Marketing (Finish)
NOTE:  This ENDS the material for Mini-test 1, which includes Lectures 1 and 2 and the textbook from Page 1 to Page 34.
Lecture 1 - June 8, 2015 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
Audio in .wma format		 Lecture 1
Click the link above to access the online Lecture
"Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing."
Pre-class online material
 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page