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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
MKTG 25010--2017 Spring Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  The Camtasia video has a Table of Contents and each segment has its own time stamp.  The video window can be made full screen.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can  DOWNLOAD these files.  To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  To see a video about how to access and use the audio and video lectures, click here.
6.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Audio Versions of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 Video Versions of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 29 - May 3, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 29
in Camtasia Format
in .mp4 format
Chapter 20 - Personal Selling and Sales Management (Finished)
NOTE:  This lecture ends the material for UNGRADED REVIEW  Mini-test 14.
It will cover Lectures 28 and 29 and the textbook from page 537 to page 557 (the end of Chapter 20).  Use the REVIEW TESTS to study for the final exam!
Lecture 28 - May 1, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 28
in Camtasia Format
in .mp4 format
Chapter 20 - Personal Selling and Sales Management (Continued)
Lecture 27 - April 26, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 27
in Camtasia Format
in .mp4 format
Chapter 20 - Personal Selling and Sales Management
Chapter 19 - Social Media Marketing (Finish)
NOTE:  This lecture ends the material for Mini-test 13 (due on SATURDAY, MAY 6.)  
It will cover Lectures 26 and 27 (including Business/Marketing in the News) and the textbook from page 476 to page 537.
Lecture 26 - April 24, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 26
in Camtasia Format
in .mp4 format
Chapter 19 - Social Media Marketing
Chapter 18 - Advertising, Sales Promotion, and Public Relation (Finish)
Lecture 25 - April 19, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 25
in Camtasia Format
in .mp4 format
Chapter 18 - Advertising, Sales Promotion, and Public Relations
Chapter 17 - Integrated Marketing Communication (Finish)
NOTE:  This lecture ends the material for Mini-test 12 (due on Sunday, April 30.)  
It will cover Lectures 24 and 25 (including Business/Marketing in the News) and the textbook from page 415 to the top of  page 476.
Lecture 24 - April 17, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 24
in Camtasia Format
in .mp4 format
Chapter 17 - Integrated Marketing Communication
Chapter 16 - Retailing  (Finish)
Lecture 23 - April 12, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 23
in Camtasia Format
in .mp4 format
Chapter 16 - Retailing
Chapter 15 - Marketing Channels (Finish)
NOTE:  This lecture ends the material for Mini-test 11 (due on Sunday, April 23.)  
It will cover Lectures 22 and 23 (including Business/Marketing in the News) and the textbook from the bottom of page 366 to page 415.
Lecture 22 - April 10, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 22
in Camtasia Format
in .mp4 format
Chapter 15 - Marketing Channels
Chapter 14 - Setting the Final Price (Finish) 
Lecture 21 - April 5, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 21
in Camtasia Format
in .mp4 format
Chapter 14 - Setting the Final Price (continued) NOTE:  This lecture ends the material for Mini-test 10 (due on Sunday, April 16.)  
It will cover Lectures 20 and 21 (including Business/Marketing in the News) and the textbook from the middle of page 332 to page 366.
Lecture 20 - April 3, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 20
in Camtasia Format
in .mp4 format
Chapter 13 - Managing the Price Foundation (Finish)
Chapter 14 - Setting the Final Price
Lecture 19 - March 22, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 19
in Camtasia Format
in .mp4 format
Chapter 12 - Managing Services (Finish)
Chapter 13 - Managing the Price Foundation
NOTE:  This lecture ends the material for Mini-test 9 (due the Sunday AFTER Spring Break, on April 9.)  
It will cover Lectures 18 and 19 (including Business/Marketing in the News) and the textbook from the middle of page 284 to the top of page 332.
Lecture 18 - March 20, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 18
in Camtasia Format
in .mp4 format
Chapter 11 - Managing Products, Services, and Brands (Finish)
Chapter 12 - Managing Services
Lecture 17 - March 15, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 17
in Camtasia Format
in .mp4 format
Chapter 11 - Managing Products, Services, and Brands (continued)
NOTE 1:  This is the "snow day" version of the lecture.  Choose your format to view (or listen to) Lecture 17.
NOTE 2:  This lecture ends the material for Mini-test 8.  It will cover Lectures 16 and 17 (including Business/Marketing in the News) and the textbook from page 253 to page 284.
Lecture 16 - March 13, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 16
in Camtasia Format
in .mp4 format
Chapter 10 - Developing New Products and Services (finish)
Chapter 11 - Managing Products, Services, and Brands
Lecture 15 - March 8, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 15
in Camtasia Format
in .mp4 format
Chapter 9 - Segmentation, Targeting, and Forecasting Markets (Finish)
Chapter 10 - Developing New Products and Services
NOTE:  This lecture ends the material for Mini-test 7.  It will cover Lectures 14 and 15 (including Business/Marketing in the News) and the textbook from page 230 to the middle of page 253.
Lecture 14 - March 6, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 14
in Camtasia Format
in .mp4 format
Chapter 9 - Segmentation, Targeting, and Forecasting Markets (Continued)
NOTE: This BEGINS the material that will be on the FINAL EXAM.
Lecture 13 - March 1, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 13
in Camtasia Format
in .mp4 format
Chapter 9 - Segmentation, Targeting, and Forecasting Markets
Chapter 8 - Marketing Research (Finish)
NOTE 1:  This lecture ends the material for Mini-test 6.  It will cover Lectures 12 and 13 (including Business/Marketing in the News) and the textbook from page 186 to the top of page 230.
NOTE 2:  This ends the material that will be on the Midterm exam. It will cover Lectures 1 to 13 (excluding Business/Marketing in the News) and the textbook from page 1 to the top of page 230.
It is open book and open notes.
Lecture 12 - February 27, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 12
in Camtasia Format
in .mp4 format
Chapter 7 - Global Marekting wrap up
Chapter 8 - Marketing Research
Lecture 11 - February 22, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 11
in Camtasia Format
in .mp4 format
Chapter 7 - Global Marketing (finished)
NOTE:  This lecture ends the material for Mini-test 5.  It will cover Lectures 10 and 11 (including Business/Marketing in the News) and the textbook from page 144 to page 185.
Lecture 10 - February 20, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 10
in Camtasia Format
in .mp4 format
Chapter 6 - Understanding Organizations as Customers (finished)
Chapter 7 - Global Marketing
Lecture 9 - February 15, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 9
in Camtasia Format
in .mp4 format
Chapter 5 -Consumer Behavior (finished)
Chapter 6 - Understanding Organizations as Customers
NOTE:  This lecture ends the material for Mini-test 4.  It will cover Lectures 8 and 9 (including Business/Marketing in the News) and the textbook from the middle of page 119 to page 143.
Lecture 8 - February 13, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 8
in Camtasia Format
in .mp4 format
Chapter 5 - Consumer Behavior 2 (continued)
Lecture 7 - February 8, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 7
in Camtasia Format
in .mp4 format
All files were redone on 2/11 to improve quality.
Chapter 4 - Ethical and Social Responsibility in Marketing (Finish)
Chapter 5 - Understanding Consumer Behavior
NOTE:  This lecture ends the material for Mini-test 3.  It will cover Lectures 6 and 7 (including Marketing in the News) and the textbook from page 82 to the middle of page 119.
Lecture 6 - February 6, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 6
in Camtasia Format
in .mp4 format
Chapter 3 - Scanning the Marketing Environment (Finish)
Chapter 4 - Ethical and Social Responsibility in Marketing.  
Lecture 5 - February 1, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 5
in Camtasia Format
in .mp4 format
Chapter 3 - Scanning the Marketing Environment (continued)
NOTE 1: There is no video of the instructor today. But there are pretty pictures.
NOTE 2:  This lecture ends the material for Mini-test 2.  It will cover Lectures 4 and 5 (including Marketing in the News) and the textbook from middle of page 39 to page 81.  
Lecture 4 - January 30, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 4
in Camtasia Format
in .mp4 format
Chapter 2 - Developing Successful Strategies (finish)
Chapter 3 - Scanning the Marketing Environment
Lecture 3 - January 25, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 3
in Camtasia Format
in .mp4 format
Chapter 1 -- Creating Customer Value through Marketing. (finish); Chapter 2 - Developing Successful Strategies
NOTE:  This lecture ends the material for Mini-test 1.It will cover Lectures 1, 2, and 3 (including Marketing in the News) and the textbook from page 1 to the middle of page 39.  
Lecture 2 - January 23, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 2
in Camtasia Format
in .mp4 format
Chapter 1 -- Creating Customer Value through Marketing. (continued)
Lecture 1 - January 18, 2017 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 1
in Camtasia Format
in .mp4 format
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material
 Click here for audio in .wma format
or here for  audio in .mp3 format.		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
OR hefe for video in .mp4 format
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2016 Fall class

Lecture archive of the 2016 Summer class 

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page