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Welcome to Dr. Larry Marks'

 EXCELLENCE in Action
MKTG 25010--2018 Spring Course Page 
Online Lectures:
You can access the Audio and the Video Lectures from the links in the columns below.  Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  The Camtasia video has a Table of Contents and each segment has its own time stamp.  The video window can be made full screen.  
2.   The Video Kent site has audio and video that should work on any devices. These can be viewed in streaming format, or you can  DOWNLOAD these files.  To download the .mp4 video or .mp3 audio, you must log into the site using your Flashine ID and password.
3.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
4.  To see a video about how to access and use the audio and video lectures, click here.
5.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
6.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks

Date of the Lecture Audio Versions of the Lecture
 (links are to video.kent.edu and to and to a Windows Media Player file)		 Video Versions of the Lecture
Click on the Lecture link below
 ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 29 - May 1, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 29
Video in Camtasia Format
Video in .mp4 format

Chapter 20 - Personal Selling and Sales Management (FINISH)
 NOTE: This concludes the material that will be on the UNGRADED Mini-test 14 REVIEW Test.
It will  cover Lecture 29 and the textbook from the middle of Page 544 to page 557 (the end of Chapter 20).
It opens on Friday at 8 a.m. and closes on Friday, May 11 at 5 p.m.
USE THIS REVIEW TEST AND ALL OTHERS TO PREPARE FOR THE FINAL EXAM!
There is NO CLASS Meeting on Thursday.  It is a "study day."

Lecture 28 - April 26, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 28
Video in Camtasia Format
Video in .mp4 format

Chapter 20 - Personal Selling and Sales Management
 NOTE: This concludes the material that will be on Mini-test 13, the last of the graded Mini-tests.
It will  cover Lectures 27 and 28 and the textbook from Page 505 to the middle of Page 544.
It opens on Friday at 8 a.m. and closes on Sunday, May 6 at midnight.

Lecture 27 - April 24, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 27
Video in Camtasia Format
Video in .mp4 format

Chapter 19 - Using Social Media to Connect with Consumers (Finish)

Lecture 26 - April 19, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 26
Video in Camtasia Format
Video in .mp4 format

Chapter 18 - Advertising, Sales Promotion, and Public Relations - Finish
Chapter 19 - Using Social Media to Connect with Consumers

 NOTE: This concludes the material that will be on Mini-test 12.
It will  cover Lectures 25 and 26 and the textbook from the middle of Page 444 to Page 504.
It opens on Friday at 8 a.m. and closes on Sunday, April 29 at midnight.

Lecture 25 - April 17, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 25
Video in Camtasia Format
Video in .mp4 format

Chapter 17 - Integrated Marketing Communications (IMC) - Finish
Chapter 18 - Advertising, Sales Promotion, and Public Relations

Lecture 24 - April 12, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 24
Video in Camtasia Format
Video in .mp4 format

Chapter 17 - Integrated Marketing Communications (IMC)
Chapter 16 - Retailing and Wholesaling (Finish)

NOTE: This concludes the material that will be on Mini-test 11.
It will  cover Lectures 23 and 24 and the textbook from  Page 400 to the middle of Page 444.
It opens on Friday at 8 a.m. and closes on Sunday, April 22 at midnight.
Lecture 23 - April 10, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 23
Video in Camtasia Format
Video in .mp4 format

Chapter 16 - Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels (Finish)

Lecture 22 - April 5, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 22
Video in Camtasia Format
Video in .mp4 format

Chapter 15 - Managing Marketing Channels
Chapter 14 - Arriving at the Final Price (Finish)

 NOTE: This concludes the material that will be on Mini-test 10.
It will  cover Lectures 21 and 22 and the textbook from  the middle of Page 353 to page 399.
It opens on Friday at 8 a.m. and closes on Sunday, April 15 at midnight.

Lecture 21 - April 3, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 21
Video in Camtasia Format
Video in .mp4 format

Chapter 14 - Arriving at the Final Price (continued)

Lecture 20 - March 22, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 20
Video in Camtasia Format
Video in .mp4 format

Chapter 13 - Building the Price Foundation (finished)
Chapter 14 - Arriving at the Final Price
NOTE 1:  Next week there are NO CLASSES.  Have a relaxing and safe Spring Break!
NOTE 2: This concludes the material that will be on Mini-test 9.
It will  cover Lectures 19 and 20 and the textbook from  the middle of Page 307 to the middle of Page 353.
It opens on Friday at 8 a.m. and closes on Sunday, April 8 at midnight.

Lecture 19 - March 20, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 19
Video in Camtasia Format
Video in .mp4 format
[apparently I start by saying "Lecture 18, March 20....but it IS Lecture 19, March 20]

Chapter 12 - Services Marketing (finished)
Chapter 13 - Building the Price Foundation

Lecture 18 - March 15, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 18
Video in Camtasia Format
Video in .mp4 format

Chapter 11 - Managing Successful Products, Services, and Brands (finished)
Chapter 12 - Services Marketing

NOTE: This concludes the material that will be on Mini-test 8.
It will  cover Lectures 17 and 18 and the textbook from the bottom of Page 275 to the middle of Page 307.
It closes on Tues., April 3 at midnight (to accommodate Spring Break - March 26 to Apr. 1)

Lecture 17 - March 13, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 17
Video in Camtasia Format
Video in .mp4 format

Chapter 11 - Managing Successful Products, Services, and Brands (continued)

Lecture 16 - March 8, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 16
Video in Camtasia Format
Video in .mp4 format

Chapter 10 - Developing New Products and Services (Finish)
Chapter 11 - Managing Successful Products, Services, and Brands
NOTE: This concludes the material that will be on Mini-test 7.
It will  cover Lectures 15 and 16 and the textbook from Page 246 to Page 275.
It closes on Sunday, March 18 at midnight.
Lecture 15 - March 6, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 15
Video in Camtasia Format
Video in .mp4 format

Chapter 10 - Developing New Products and Services
Note: We had a few technical glitches in recording the lecture. I think I have edited out most issues.

Lecture 14 - March 1, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 14
Video in Camtasia Format
Video in .mp4 format

Chapter 9 - Segmentation, Targeting, Positioning, and Forecasting (Finish)
NOTE 1: This concludes the material that will be on Mini-test 6.
It will  cover Lectures 13 and 14 and the textbook from Page 222 to Page 245.
It closes on Sunday, March 11 at midnight.

NOTE 2:  This Concludes the material that will be on the MIDTERM Exam.  It will cover Lectures 1 to 14 (without Business/Marketing in the News questions) and the Textbook from Page 1 to Page 245.  This is what is covered in Mini-tests 1 through 6.
Lecture 13 - February 27, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 13
Video in Camtasia Format
Video in .mp4 format

Chapter 8 - Marketing Research for Action (Finish)
Chapter 9 - Segmentation, Targeting, Positioning, and Forecasting

Lecture 12 - February 22, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 12
Video in Camtasia Format
Video in .mp4 format

Chapter 8 - Marketing Research for Action
Chapter 7 - Global Consumers and Markets (Finish)
 NOTE: This concludes the material that will be on Mini-test 5.
It will  cover Lectures 11 and 12 and the textbook from Page 165 to Page 221.
It closes on Sunday, March 4 at midnight.

Lecture 11 - February 20, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 11
Video in Camtasia Format
Video in .mp4 format

Chapter 7 - Global Consumers and Markets (Continued)

Lecture 10 - February 15, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 10
Video in Camtasia Format
Video in .mp4 format
Chapter 6 - Organizations as Consumers (finish)
Chapter 7 - Global Consumers and Markets

NOTE: This concludes the material that will be on Mini-test 4.  
It will  cover Lectures 9 and 10 and the textbook from the middle of Page 124 to Page 164.
It closes on Sunday, February 25 at midnight.

Lecture 9 - February 13, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 9
Video in Camtasia Format
Video in .mp4 format
Chapter 5 - Understanding Consumer Behavior (finish)
Chapter 6 - Organizations as Customers

Lecture 8 - February 6, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 8
Video in Camtasia Format
Video in .mp4 format
Chapter 5 - Understanding Consumer Behavior (continue)
NOTE: This concludes the material that will be on Mini-test 3.  It will  cover Lectures 7 and 8 and the textbook from the middle of Page 110 to the middle of Page 124
It closes on Sunday, February 18 at midnight.

Lecture 7 - February 6, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 7
Video in Camtasia Format
Video in .mp4 format
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Marketing Ethics (re-finish)
Lecture 6 - February 1, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 6
Video in Camtasia Format
Video in .mp4 format
Chapter 4 - Marketing Ethics (finish)

NOTE: This concludes the material that will be on Mini-test 2.  It will  cover Lectures 5 and 6 and the textbook from the middle of Page 70 to Page 109.
It closes on Sunday, February 11 at midnight.

Lecture 5 - January 30, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 5
Video in Camtasia Format
Video in .mp4 format
Chapter 4 - Marketing Ethics
Chapter 3 - Scanning the Marketing Environment  (finish)

Lecture 4 - January 25, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 4
Video in Camtasia Format
Video in .mp4 format
Chapter 3 - Scanning the Marketing Environment
Chapter 2 - Marketing & Organizational Strategies (finish)

NOTE: This concludes the material that will be on Mini-test 1.  It will  cover Lectures 1 to 4 and the textbook from Page 1 to the middle of Page 70 (plus the Sustainability Box on page 71).

Lecture 3 - January 23, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 3
Video in Camtasia Format
Video in .mp4 format
Chapter 2 - Marketing & Organizational Strategies
Chapter 1 - Creating Value (finish)

Lecture 2 - January 18, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 2
Video in Camtasia Format
Video in .mp4 format
Chapter 1 - Creating Value (continued)
NOTE: There is no mini-test this week.  The first mini-test will open next Friday, January 26 and will cover Lectures 1 to 4 and the related textbook material.
Lecture 1 - January 16, 2018 Click here for Video Kent for the Lecture in .mp3 audio only format, or here for or here for audio in .wma format Lecture 1
Video in Camtasia Format
Video in .mp4 format

Introduction to the Class, Video Guest Lecturers, and begin Chapter 1
Pre-class online material
 Click here for audio in .wma format
or here for  audio in .mp3 format.		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
OR here for video in .mp4 format
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2017 Fall class

Lecture archive of the 2017 Spring class

Lecture archive of the 2016 Fall class

Lecture archive of the 2016 Summer class 

Lecture archive of the 2016 Spring class 

Lecture archive of the 2015 Fall class 

Lecture archive of the 2015 Summer class 

Lecture archive of the 2015 Spring class 

Lecture archive of the 2014 Fall class 

Lecture archive of the 2014 Summer class 

Lecture archive of the 2014 Spring class 

Lecture archive of the 2013 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page