Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--Hybrid Course Page 

Archived Lectures:

You can access the Audio and the Video lectures from the links in the columns below.  Just click on either the itunes link, the .wma audio link, or on the link in the "Video Version" column for the lecture you want to watch.
Notes:  
1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes u using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is given and virtually always within 24 hours)
April 27, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 29
Chapter 20 -- Personal Selling and Sales Management
Chapter 19 -- Advertising, Sales Promotion, and Public Relations (Finish)
April 25, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 28
Chapter 19 -- Advertising, Sales Promotion, and Public Relations
Chapter 18 -- Integrated Marketing Communications (Finish)
April 20, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 27
Chapter 18 -- Integrated Marketing Communications (continued)
April 18, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 26
Chapter 18 -- Integrated Marketing Communications
Chapter 17 -- Retailing(finish)
April 13, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 25
Chapter 17 -- Retailing
April 11, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 24
Chapter 16 -- Consumer Driven Supply Chain and Logistics Management
April 6, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 23
Chapter 15 -- Managing Marketing Channels and
Wholesaling  (finish)
April 4, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 22
Chapter 15 -- Managing Marketing Channels and Wholesaling 
Chapter 14 -- Arriving at the Final Price (finish)
March 30, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 21
Chapter 14 -- Arriving at the Final Price
Chapter 13 -- Building the Price Foundation (finish)
March 28, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 20
Chapter 13 -- Building the Price Foundation (continued)
March 16, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 19
Chapter 13 -- Building the Price Foundation
Chapter 12 -- Managing Services (Finish)
March 14, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 18
Chapter 12 -- Managing Services
Chapter 11 -- Managing Products and Brands (Finish)
March 9, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 17
Chapter 11 -- Managing Products and Brands
March 7, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 16
Chapter 11 -- Managing Products and Brands
Chapter 10 -- Developing New Products and Services
(Finish)
March 2, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 15
Chapter 10 -- Developing New Products and Services
(Continued)
February 28, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 14
Chapter 10 -- Developing New Products and Services
Chapter 9--Market Segmentation, Targeting and Positioning (Finish)
February 23, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 13
Chapter 9--Market Segmentation, Targeting and Positioning (Continued)
February 21, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 12
Chapter 9--Market Segmentation, Targeting and Positioning
Chapter 8 -- Marketing Research (Finish)
February 16, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 11
Chapter 8 -- Marketing Research
NOTE: The audio for the "set up" for the MTV video stutters.  This goes away for the main video example.
 Chapter 7 -- Global Consumers and Markets (Finish)
February 14, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 10
Chapter 7 -- Global Consumers and Markets
Chapter 6 -- Understanding Organizations as Consumers (Finish)
February 9, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 9
Chapter 6 -- Understanding Organizations as Consumers
Chapter 5 -- Understanding Consumer Behavior (Finish)
February 7, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 8
Chapter 5 -- Understanding Consumer Behavior (continued)
February 2, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 7
Chapter 5 -- Understanding Consumer Behavior
Chapter 4-  Ethical and Social Responsibility in Marketing (finish)
January 31, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 6
Chapter 4-  Ethical and Social Responsibility in Marketing
January 26, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 5
Chapter 3-  Scanning the Marketing Environment (Finish)
January 24, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 4
Chapter 3-  Scanning the Marketing Environment (Begin)
Chapter 2 -- Marketing and Organizational Strategies (Finish)
January 19, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 3
Chapter 2 -- Marketing and Organizational Strategies (Begin)
Chapter 1 Creating Customer Value through Marketing (Finish)
January 12, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 2
Chapter 1 Creating Customer Value through Marketing (continued)
January 10, 2011 http://itunes.kent.edu
Audio in .wma format		 LECTURE 1
Introduction to the Class and
Begin Chapter 1 Creating Customer Value through Marketing
NOTE:  The audio BEGINS A BIT LOUD.

The College of Business at KSU--The College's Home Page

Lecture archive of the Fall 2010 class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page