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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2012 Fall Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.  For audio, click on the iTunes link or the .wma audio link.  For a video of the class, click on the link in the "Video Version of the Lecture" column for the lecture you want to watch.
Notes:
1.  The Video lectures should open on both PCs and Macs.  
2.  In some case when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
(click on the link below, typically posted the same day that the lecture is given and virtually always within 24 hours)
27.  Wednesday, December 5, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 27
Chapter 20 - Personal Selling and Sales Management (skipped some lecture material to finish)
Chapter 19 - Advertising, Sales Promotion, & Public Relations
(Finish)
26.  Monday, December 3, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 26
Chapter 19 - Advertising, Sales Promotion, & Public Relations
Chapter 18- Integrated Marketing Communications (Finish)
25.  Wednesday, November 28, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 25
Chapter 18- Integrated Marketing Communications
Chapter 17 - Retailing (Finish)
24.  Monday, November 26, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 24
Chapter 17 - Retailing
Chapter 16 - Customer Driven Supply Chain and Logistics Management  (Finish)
23.  Monday, November 19, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 23
Chapter 16 - Customer Driven Supply Chain and Logistics Management
Chapter 15 -  Managing Marketing Channels and Wholesaling (Finish)
22.  Thursday, November 14, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 22
Chapter 15 -  Managing Marketing Channels and Wholesaling
Chapter 14 -  Arriving at the Final Price (Finish)
21.  Wednesday, November 7, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 21
Chapter 14 -  Arriving at the Final Price (continued)
20.  Monday, November 5, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 20
Chapter 14 -  Arriving at the Final Price
Chapter 13 - The Price Foundation (finish)
19.  Wednesday, October 31, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 19
Chapter 13 - The Price Foundation
Chapter 12 - Managing Services (finish)
18.  Monday, October 29, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 18
Chapter 12 - Managing Services
Chapter 11 - Managing Successful Products and Brands (finish)
17.  Wednesday, October 24, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 17
Chapter 11 - Managing Successful Products and Brands
16.  Monday, October 22, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 16
Chapter 11 - Managing Successful Products and Brands
Chapter 10 - Developing New Products and Services (finish)
15.  Wednesday, October 17, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 15
Chapter 10 - Developing New Products and Services
14.  Monday, October 15, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 14
Chapter 9 - Segmenting, Positioning, & Forecasting Markets  (finish)
13.  Wednesday, October 10, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 13
Chapter 9 - Segmenting, Positioning, & Forecasting Markets
Chapter 8 - Marketing Research (finish)
12.  Monday, October 8, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 12
Chapter 8 - Marketing Research
Chapter 7 - Understanding and Reaching Global Markets (finish)
11.  Wednesday, October 3, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 11
Chapter 7 - Understanding and Reaching Global Markets (continued)
10.  Monday, October 1, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 10
Chapter 7 - Understanding and Reaching Global Markets
Chapter 6 - Understanding Organizations as Consumers  (Finish)
9.  Wednesday, September 27, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 9
Chapter 6 - Understanding Organizations as Consumers
Chapter 5 - Understanding Consumer Behavior (Finish)
8.  Monday, September 24, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 8
Chapter 5 - Understanding Consumer Behavior (continued)
7.  Wednesday, September 19, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 7
Chapter 5 - Understanding Consumer Behavior
6.  Monday, September 17, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 6
Chapter 4 - Ethics and Social Responsibility in Marketing (Finish)
5.  Wednesday, September 12, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 5
Chapter 4 - Ethics and Social Responsibility in Marketing
Chapter 3 - Scanning the Marketing Environment  (Finish)
4.  Monday, September 10, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 4
Chapter 3 - Scanning the Marketing Environment
Chaper 2 - Developing Successful Marketing Strategies  (Finish)
3.  Wednesday, September 5, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 3
Chaper 2 - Developing Successful Marketing Strategies
Chapter 1 -- Creating Customer Value through Marketing (Finish)
2.  Wednesday, August 29, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing (continued)
1.  Monday, August 27, 2012
 http://itunes.kent.edu
and also video in .mp4 format;
Audio in .wma format		 Lecture 1
Introduction to the Class and 
Begin Chapter 1 -- Creating Customer Value through Marketing.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page