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Welcome to Larry Marks'

 EXCELLENCE in Action
Marketing 25010--2014 Spring Course Page 
Online Lectures:
You can access the Audio and the Video lectures from the links in the columns below.   Notes:
1.  The Camtasia Video lectures should open on both PCs and Macs.  
2.  In some rare cases when there is a technical problem, the video posted may be a .wmv file.  These files  require Windows Media Player.
3.  The iTunes Audio Lectures require iTunes on your computer (this is a free download from  http://www.apple.com/itunes/download/). Go to http://itunes.kent.edu log into iTunes U using your Flashline username and password, Click on the College of Business Administration,  then Marketing, then click on the MKTG 25010 Lectures tab.  Finally, click on the Lecture of interest.  NOTE: There is also a video version on iTunes U.
4.  The .wma Audio files require Windows Media Player on your computer (http://www.microsoft.com/windows/windowsmedia/player/ or http://www.microsoft.com/windows/windowsmedia/player/mac/ for Macs).
5.  For "general information" about the class, click on http://www.personal.kent.edu/~lmarks
Date of the Lecture Audio Version of the Lecture
 (links to itunes.kent.edu and to a Windows Media Player file)		 Video Version of the Lecture
( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.  Click on the link below for the Camtasia version OR click on itunes.kent.edu for an iTunes video version.)
Lecture 27, Wednesday, April 23 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 27
Chapter 20 - Personal Selling & Sales Management (finished)

NOTE:  This COMPLETES the class material for 2014 Spring.
Mini-test 13 will cover Lectures 26 and 27 and the textbook from page 523 to page 543.
Lecture 26, Monday, April 21 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 26
Chapter 20 - Personal Selling & Sales Management (continued)
Lecture 25, Wednesday, April 16 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 25
Chapter 20 - Personal Selling & Sales Management
Chapter 19 - Using Social Media to Connect with Consumers (finish)
NOTE:  Lecture 25 ends the material for mini-test 12.  It covers Lectures 24 and 25 and the textbook from page 463 to page 523.
Lecture 24, Monday, April 14 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 24
Chapter 18 - Advertising, Sales Promotion, & Public Relations (finish)
Lecture 23, Wednesday, April 9 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 23
Chapter 18 - Advertising, Sales Promotion, & Public Relations
Chapter 17 - Integrated Marketing Communications & Direct Marketing (finish)
NOTE:  Lecture 23 ends the material for mini-test 11.  It covers Lectures 22 and 23 and the textbook from page 416 to page 463.
Lecture 22, Monday, April 7 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 22
Chapter 17 - Integrated Marketing Communications & Direct Marketing
Chapter 16 - Retailing and Wholesaling (finish)
Lecture 21, Wednesday, April 2 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 21
Chapter 16 - Retailing and Wholesaling
Chapter 15 - Managing Marketing Channels and Supply Chains (finish)
NOTE:  Lecture 21 ends the material for mini-test 10.  It covers Lectures 20 and 21 and the textbook from the bottom of page 359 to the top of page 416.
Lecture 20, Monday, March 31 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 20
Chapter 15 - Managing Marketing Channels and Supply Chains
Chapter 14 - Setting the Final Price (finish)
Lecture 19, Wednesday, March 19 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 19
Chapter 14 - Setting the Final Price
Chapter 13 - Building the Price Foundation(finish)
NOTE:  Lecture 19 ends the material for mini-test 9.  It covers Lectures 18 and 19 and the textbook from page  310 to page the top of page 359.
Lecture 18, Monday, March 17 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 18
Chapter 13 - Building the Price Foundation
Chapter 12 - Managing Services (finish)
Lecture 17, Wednesday, March 12 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 17
Chapter 12 - Managing Services
Chapter 11 - Managing Successful Products, Services, and Brands (Finish)
NOTE:  Due to the University closing, this on-line lecture is for BOTH web-based and in-class students.  
NOTE:  Lecture 17 ends the material for mini-test 8.  It covers Lectures 16 and 17 and the textbook from 271 to page  310.
Lecture 16, Monday, March 10 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 16
Chapter 11 - Managing Successful Products, Services, and Brands (continued)
Lecture 15, Wednesday, March 5 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 15
Chapter 11 - Managing Successful Products, Services, and Brands
Chapter 10 - Developing New Products and Services (finish)
NOTE:  Mini-test 7 covers Lectures 14 and 15 and the textbook from page 242 to the top of page 271.
Lecture 14, Monday, March 3 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 14
Chapter 10 - Developing New Products and Services
NOTE:  Lecture 14 begins the material which will be covered on the final exam.
Lecture 13, Wednesday, February 26 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 13
Chapter 9 - Segmentation, Targeting, and Positioning (finish)

NOTE:  Lecture 13 ends the material for mini-test 6 AND for the midterm exam.
 Mini-test 6  covers Lectures 12 and 13 and the textbook page 217 to page 241
The MIDTERM covers the material in Lectures 1 to 13 and from page 1 to page 241 of the textbook.
Lecture 12, Monday, February 24 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 12
Chapter 9 - Segmentation, Targeting, and Positioning
Chapter 8 - Marketing Research (finish)
Lecture 11, Wednesday, February 19 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 11
Chapter 8 - Marketing Research
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish)
NOTE:  Lecture 11 ends the material for mini-test 5.  It covers Lectures 10 and 11 and the textbook from the middle of page 165 to page 217.
Lecture 10, Monday, February 17 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 10
Chapter 7 - Understanding and Reaching Global Consumers and Markets (Continued)
Lecture 9, Wednesday, February 12 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 9
Chapter 7 - Understanding and Reaching Global Consumers and Markets
Chapter 6 - Understanding Organizations as Customers (finish)
NOTE:  Lecture 9 ends the material for mini-test 4.  It covers Lectures 8 and 9 and the textbook from page 135 to the middle of page 165.
Lecture 8, Monday, February 10 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 8
Chapter 6 - Understanding Organizations as Customers
Chapter 5 - Understanding Consumer Behavior (Finish)
Lecture 7, Wednesday, February 5 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 7
Chapter 5 - Understanding Consumer Behavior (continued)
NOTE:  Due to the University closing, this on-line lecture is for both web-based and in-class students.  
NOTE:  Lecture 7 ends the material for mini-test 3.  It covers Lectures 6 and 7 and the textbook from  the top of page 95 to page 135.
Lecture 6, Monday, February 3 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format 		Lecture 6
Chapter 5 - Understanding Consumer Behavior
Chapter 4 - Ethical and Social Responsibility in Marketing (finish).
Lecture 5, Wednesday, January 29 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format

 Lecture 5
Chapter 4 - Ethical and Social Responsibility in Marketing
Chapter 3- Environmental Factors (finish).
Lecture 5 with SOUND boosted up
NOTE:  Lecture 5 ends the material for mini-test 2.  It covers Lectures 4 and 5 and the textbook from page 41 to the top of page 95.
Lecture 4, Monday, January 27 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format

 Lecture 4
Chapter 3- Environmental Factors
Chapter 2 -- Marketing  and Organizational Strategies (finish).
NOTE:  Due to the University closing, this on-line lecture is for both web-based and in-class students.  
Lecture 3, Wednesday, January 22 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format

 Lecture 3
Chapter 2 -- Marketing and Organizational Strategies
Chapter 1 -- Creating Customer Value through Marketing (finish).
NOTE:  Lecture 3 ends the material for mini-test 1.  It covers Lectures 1, 2, 3 and the textbook from page 1 to page 41.
Lecture 2, Wednesday, January 15 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 2
Chapter 1 -- Creating Customer Value through Marketing (continued).
NO CLASS ON MONDAY (MLK DAY)
Lecture 1, Monday, January 13 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Lecture 1
Introduction to the Class and
Begin Chapter 1 -- Creating Customer Value through Marketing.
Pre-class online material
 Click here for iTunes audio or video:
http://itunes.kent.edu
or here for
audio in .wma format		 Preclass Video
This is a link to the online Camtasia Preclass video. Click on it to be sure it works on your computer.
Once you see the video on your screen, click on the "play" arrow to begin the video.
The placeholder video is done from my office; the normal lecture will be done in the classroom.

The College of Business at KSU--The College's Home Page

Lecture archive of the 2014 Fall class 

Lecture archive of the 2013 Summer class

Lecture archive of the 2013 Spring class

Lecture archive of the 2012 Fall class

Lecture archive of the 2012 Summer class

Lecture archive of the 2012 Spring class

Lecture archive of the 2011 Fall class

Lecture archive of the 2011 Spring class

e-mail:  lmarks@kent.edu
Home Page:  http://www.personal.kent.edu/~lmarks
For Information About Larry Marks -- Marks Information Page