Kent State University |
EXCELLENCE in Action |
Dr. Lawrence J. Marks, Associate Professor Department of Marketing |
Marketing 35035 -- Consumer Behavior |
This course is designed to introduce undergraduate students to the field of consumer behavior.
The primary purposes of the course are to increase understanding of consumer behavior concepts and to help students to think about them from a managerial perspective.
Thus, students will be learning both the theoretical concepts of consumer behavior and their application to marketing strategies and decision making.
The primary elements of the course include lecture, group projects, and multiple choice examinations. |
Kent State University College of Business Administration and Graduate School of Management Department of Marketing 516BSA Kent OH 44242 |
To contact me: |
Phone: 330-672-1266 Fax: 330-672-5006 E-mail: lmarks@kent.edu Home Page: http://www.personal.kent.edu/~lmarks For Information About Larry Marks -- Marks Information Page |