L J Marks Principles of Marketing online on the web

Welcome to Dr. Larry Marks'

MKTG 25010--2023 Fall Class

Chapter 21 - Personal Selling and Sales Management (Finish)
Chapter 17 - Implementing Interactive and Multichannel Marketing

Lecture 30 ends on page 297 of the Lecture Notes and on page 626 of the Textbook.

This ends the material that is on Mini-test 14 the UNGRADED Review Test.

Use ALL of the Review Test (Mini-test 11 to Mini-test 14) to help study for the Final Exam.

This ends the material that will be on the Final Exam.

The Final Exam will cover Lectures 21 to 30 which is what is covered in Mini-tests 11 through 13, plus Mini-test 14 Ungraded Review (without any Marketing in the News questions on the final).
That's pages 178 to 297 of the Lecture Notes, and pages 335 to 626 in the Textbook.
In terms of Textbook chapters, the Final Exam covers the last part of Chapter 13, Chapter 14, 15, 16, 18, 19, 20, and then Chapter 17.

The Final Exam opens on Monday, 12/11 at 8 a.m. and CLOSES on Thursday, 12/14 at 6 p.m. via Proctorio

Chapter 20 - Social Media and Mobile Marketing to Connect with Customers (Finish)
Chapter 21 - Personal Selling and Sales Management (Begin)

Lecture 29 ends on page 288 of the Lecture Notes and on page 614 of the Textbook.

Chapter 19 - Advertising, Sales Promotion, and Public Relations (Finish)
Chapter 20 - Social Media and Mobile Marketing to Connect with Customers (Begin)

Lecture 28 ends on page 273 of the Lecture Notes and on page 573.

Chapter 18 - Integrated Marketing Communications and Direct Marketing (Finish)
Chapter 19 - Advertising, Sales Promotion, and Public Relations (Begin)

Lecture 27 ends on page 258 of the Lecture Notes and on page 537 of the Textbook.

This is the beginning of the material for the ungraded Mini-test 14 REVIEW ONLY test.
You can use it to study for the Final Exam.

Chapter 16 - Retailing and Wholesaling (Finish)
Chapter 18 - Integrated Marketing Communications and Direct Marketing (Begin)

Lecture 26 ends on page 243 of the Lecture Notes and on page 502 of the Textbook.

This is the end of the material for Mini-test 13.

Mini-test 13 covers Lectures 25 and 26 (including Business/Marketing in the News), which is pages 220 to 243 of the Lecture Notes and pages 427 to 502 (Skipping Chapter 17 for now) in the Textbook.

Mini-test 13 opens at 8 a.m. on Tuesday, November 21 and CLOSES on TUESDAY, November 28 at 11:59 p.m.

Chapter 15 - Managing Marketing Channels and Supply Chains (Finish)
Chapter 16 - Retailing and Wholesaling (Begin)

Lecture 25 ends on page 231 of the Lecture Notes and on page 445 of the Textbook.

Chapter 14 - Arriving at the Final Price (Finish)
Chapter 15 - Managing Marketing Channels and Supply Chains (Begin)

Note 1: Lecture 24 ends on page 220 of the Lecture Notes and on page 427 of the Textbook.

Note 2: Lecture 24 is the end of the material on Mini-test 12.

Mini-test 12 covers Lecture 23 and 24 (including Busines/Marketing in the News), which is pages 178 to 220 in the Lecture Notes and pages 335 to 427 in the Textbook WITHOUT pages 408 to 415. Those pages cover the Financial Aspects of Marketing and may be of interest to some students!
Mini-test 12 opens at 8 a.m. on Tuesday, November 14 and Closes at 11:59 p.m. on Sunday, November 19.

Chapter 14 - Arriving at the Final Price (Continue)

Lecture 23 ends on page 211 of the Lecture Notes and on page 399 of the Textbook.

Chapter 13 - Building the Price Foundation (Finish)
Chapter 14 - Arriving at the Final Price (Begin)

Lecture 22 ends on page 203 of the Lecture Notes and on page 383 of the Textbook.

This is the end of the material for Mini-test 11.

Mini-test 11 covers Lectures 21 and 22, which is pages 178 to 203 of the Lecture Notes, pages 335 to 383 of the Textbook and includes Business/Marketing in the News.

Mini-test 11 opens at 8 a.m. on Tuesday, November 7 and CLOSES at 11:59 p.m.on Sunday, November 12.

Chapter 12 - Managing Services (Finish)
Chapter 13 - Building the Price Foundation (Begin)

Lecture 21 ends on page 191 of the Lecture Notes and on page 367 of the Textbook.

NOTE: This Lecture begins the material that will be on the FINAL EXAM.

Chapter 11 - Managing Successful Products, Services, and Brands (Finish)
Chapter 12 - Managing Services (Begin)

Lecture 20 ends on page 178 in the Lecture Notes and on page 335 of the Textbook.

This ends the material for Mini-test 10 AND for Midterm 2.

Mini-test 10 covers Lecture 19 and 20 (including Business/Marketing in the News),which is pages 160 to 178 of the Lecture Notes and pages 307 to 335 of the Textbook.

Midterm 2 covers Lectures 11 to 20 (without Business/Marketing in the News) which is pages 91 to 178 of the Lecture Notes and pages 162 to 335 in the Textbook.

Lecture 19 ends on page 168 of the Lecture Notes and on page 317 of the Textbook.

Lecture 18 ends on page 160 of the Lecture Notes and on page 307 of the Textbook.

This ends the material for Mini-test 9.

Mini-test 9 covers Lectures 17 and 18 (including Business/Marketing in the News), which is pages 136 to 160 of the Lecture Notes and pages 274 to 307 of the Textbook.

Mini-test 9 opens at 8 a.m. on Tuesday, October 24 and CLOSES on Sunday, October 29 at 11:59 p.m.

Lecture 17 ends on page 150 of the Lecture Notes and on page 288 of the Textbook

Lecture 16 ends on page 135 of the Lecture Notes and on page 273 of the Textbook.

Lecture 16 ends the material for Mini-test 8.

Mini-test 8 covers Lectures 15 and 16, which is pages 123 to 135 of the Lecture Notes and pages 246 to 273 of the Textbook, including Business/Marketing in the News.
Mini-test 8 opens at 8 a.m. on Tuesday, October 17 and CLOSES at 11:59 p.m. on Sunday, October 22.

Lecture 15 ends on page 129 of the Lecture Notes and on page 260 of the Textbook.

Lecture 14 ends on page 122 of the Lecture Notes and on page 245 of the Textbook.

This ends the material that will be on Mini-test 7.

Mini-test 7 covers Lectures 13 and 14 (including Business/Marketing in the News) which is pages 106 to 122 of the Lecture Notes and pages 197 to 245 of the Textbook.
Mini-test 7 opens at 8 a.m. on Tuesday, October 10 and CLOSES at 11:59 p.m. on Sunday, October 15.

Lecture 13 ends on page 115 of the Lecture Notes and on page 231 of the Textbook.

Lecture 12 ends on page 106 of the Lecture Notes and on page 197 of the Textbook.

This ends the material for Mini-test 6.

Mini-test 6 covers Lectures 11 and 12, pages 91 to 106 of the Lecture Notes and pages 162 to 197 of the Textbook (including Business/Marketing in the News).
Mini-test 6 OPENS on Tuesday, October 3 at 8 a.m. and CLOSES on Tuesday, October 10 at 11:59 p.m. (to accommodate Fall break).

Lecture 11 ends on page 97 of the Lecture Notes and on page 173 of the Textbook.

This begins the material that will be on Mini-test 6 AND on Midterm 2.

Lecture 10 ends on page 90 of the Lecture Notes and on page 161 of the Textbook.

This ends the material for Mini-test 5, which covers Lecture 9 and 10, including Business/Marketing in the News, pages 81 to 90 in the Lecture Notes and pages 140 to 161 in the Textbook.

This ALSO ends the material for Midterm 1.

Midterm 1 covers Lectures 1 to 10 without Business/Marketing in the News, which is pages 7 to 90 in the Lecture Notes and pages 1 to 161 of the Textbook (skipping Appendix A).

Lecture 9 ends on page 84 of the Lecture Notes and on page 143 of the Textbook.

Lecture 8 ends on page 81 of the Lecture Notes and on page 140 of the Textbook.

This ends the material for Mini-test 4.

Mini-test 4 covers Lectures 7 and 8 (including Business/Marketing in the News), which are pages 64 to 81 in the Lecture Notes and pages 108 to 140 in the Textbook.
Mini-test 4 opens at 8 a.m. on Tuesday, September 19 and closes at 11:59 p.m. on Sunday, September 24.

This ends the material for Mini-test 3, which covers Lectures 5 and 6 (including Business/Marketing in the News, Lecture Notes pages 47 to 64, and the Textbook from pages 57 to 108.

Mini-test 3 opens on Tuesday, Sep. 12 at 8 a.m. and CLOSES on Sunday, Sep.17 at 11:59 p.m.

Lecture 5 ends on page 57 of the Lecture Notes and on page 84 of the Textbook.

NOTE that with no class last Monday due to the holiday, there is NO Mini-test this week. The next Mini-test will cover Lectures 5 and 6 and will open next Tuesday.

NOTE ELEC #1 and Packback #1 the optional Extra Credit opportunities open Thursday, September 7 at 8 a.m. and close next Wednesday, Septermber 13 at 11:59 p.m.

See the Extra Credit Module on Canvas

Lecture 4 ends on page 47 of the Lecture Notes and on page 57 of the Textbook.

This ends the material for Mini-test 2.

Mini-test 2 covers Lectures 3 and 4 (including Business/Marketing in the News), pages 28 to 47 of the Lecture Notes, and pages 16 to 57 of the Textbook.

Mini-test 2 opens at 8 a.m. on Thursday, August 31 and CLOSES at 11:59 p.m on Sunday, September 3.

Lecture 3 ends on page 38 of the Lecture Notes and page 33 of the Textbook.

Lecture 2 ends on Page 28 of the Lecture Notes and Page 16 of the Textbook.

Lecture 2 end the material for Mini-test 1.

Mini-test 1 opens at 8 a.m. on Thursday, August 24 and CLOSES at 11:59 p.m. on Sunday, August 7.

You will find the Mini-test on Canvas in the Mini-test Testing Folder.

You either take the Standard Time Mini-test OR the Extended Time Mini-test. Extended time tests are for students with an accommodation from SAS and for International student who request extended time.

Date of the Lecture	Audio Versions of the Lecture (links are to video.kent.edu and to and to a Windows Media Player file)	Video Versions of the Lecture Click on the Lecture link below ( Typically lectures are posted the same day that the lecture is given and virtually always posted within 24 hours.)
Lecture 30 - Wednesday Dec. 6, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 30 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 21 - Personal Selling and Sales Management (Finish) Chapter 17 - Implementing Interactive and Multichannel Marketing Lecture 30 ends on page 297 of the Lecture Notes and on page 626 of the Textbook. This ends the material that is on Mini-test 14 the UNGRADED Review Test. Use ALL of the Review Test (Mini-test 11 to Mini-test 14) to help study for the Final Exam. This ends the material that will be on the Final Exam. The Final Exam will cover Lectures 21 to 30 which is what is covered in Mini-tests 11 through 13, plus Mini-test 14 Ungraded Review (without any Marketing in the News questions on the final). That's pages 178 to 297 of the Lecture Notes, and pages 335 to 626 in the Textbook. In terms of Textbook chapters, the Final Exam covers the last part of Chapter 13, Chapter 14, 15, 16, 18, 19, 20, and then Chapter 17. The Final Exam opens on Monday, 12/11 at 8 a.m. and CLOSES on Thursday, 12/14 at 6 p.m. via Proctorio
Lecture 29 - Monday Dec. 4, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 29 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 20 - Social Media and Mobile Marketing to Connect with Customers (Finish) Chapter 21 - Personal Selling and Sales Management (Begin) Lecture 29 ends on page 288 of the Lecture Notes and on page 614 of the Textbook.
Lecture 28 - Wednesday Nov. 29, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 28 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 19 - Advertising, Sales Promotion, and Public Relations (Finish) Chapter 20 - Social Media and Mobile Marketing to Connect with Customers (Begin) Lecture 28 ends on page 273 of the Lecture Notes and on page 573.
Lecture 27 - Monday Nov. 27, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 27 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 18 - Integrated Marketing Communications and Direct Marketing (Finish) Chapter 19 - Advertising, Sales Promotion, and Public Relations (Begin) Lecture 27 ends on page 258 of the Lecture Notes and on page 537 of the Textbook. This is the beginning of the material for the ungraded Mini-test 14 REVIEW ONLY test. You can use it to study for the Final Exam.
Lecture 26 - Monday Nov. 20, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 26 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 16 - Retailing and Wholesaling (Finish) Chapter 18 - Integrated Marketing Communications and Direct Marketing (Begin) Lecture 26 ends on page 243 of the Lecture Notes and on page 502 of the Textbook. This is the end of the material for Mini-test 13. Mini-test 13 covers Lectures 25 and 26 (including Business/Marketing in the News), which is pages 220 to 243 of the Lecture Notes and pages 427 to 502 (Skipping Chapter 17 for now) in the Textbook. Mini-test 13 opens at 8 a.m. on Tuesday, November 21 and CLOSES on TUESDAY, November 28 at 11:59 p.m.
Lecture 25 - Wednesday Nov. 15, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 25 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 15 - Managing Marketing Channels and Supply Chains (Finish) Chapter 16 - Retailing and Wholesaling (Begin) Lecture 25 ends on page 231 of the Lecture Notes and on page 445 of the Textbook.
Lecture 24 - Monday Nov. 13, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 24 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 14 - Arriving at the Final Price (Finish) Chapter 15 - Managing Marketing Channels and Supply Chains (Begin) Note 1: Lecture 24 ends on page 220 of the Lecture Notes and on page 427 of the Textbook. Note 2: Lecture 24 is the end of the material on Mini-test 12. Mini-test 12 covers Lecture 23 and 24 (including Busines/Marketing in the News), which is pages 178 to 220 in the Lecture Notes and pages 335 to 427 in the Textbook WITHOUT pages 408 to 415. Those pages cover the Financial Aspects of Marketing and may be of interest to some students! Mini-test 12 opens at 8 a.m. on Tuesday, November 14 and Closes at 11:59 p.m. on Sunday, November 19.
Lecture 23 - Wednesday Nov. 8, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 23 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 14 - Arriving at the Final Price (Continue) Lecture 23 ends on page 211 of the Lecture Notes and on page 399 of the Textbook.
Lecture 22 - Monday Nov. 6, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 22 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 13 - Building the Price Foundation (Finish) Chapter 14 - Arriving at the Final Price (Begin) Lecture 22 ends on page 203 of the Lecture Notes and on page 383 of the Textbook. This is the end of the material for Mini-test 11. Mini-test 11 covers Lectures 21 and 22, which is pages 178 to 203 of the Lecture Notes, pages 335 to 383 of the Textbook and includes Business/Marketing in the News. Mini-test 11 opens at 8 a.m. on Tuesday, November 7 and CLOSES at 11:59 p.m.on Sunday, November 12.
Lecture 21 - Wednesday Nov. 1, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 21 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 12 - Managing Services (Finish) Chapter 13 - Building the Price Foundation (Begin) Lecture 21 ends on page 191 of the Lecture Notes and on page 367 of the Textbook. NOTE: This Lecture begins the material that will be on the FINAL EXAM.
Lecture 20 - Monday Oct. 30, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 20 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 11 - Managing Successful Products, Services, and Brands (Finish) Chapter 12 - Managing Services (Begin) Lecture 20 ends on page 178 in the Lecture Notes and on page 335 of the Textbook. This ends the material for Mini-test 10 AND for Midterm 2. Mini-test 10 covers Lecture 19 and 20 (including Business/Marketing in the News),which is pages 160 to 178 of the Lecture Notes and pages 307 to 335 of the Textbook. Midterm 2 covers Lectures 11 to 20 (without Business/Marketing in the News) which is pages 91 to 178 of the Lecture Notes and pages 162 to 335 in the Textbook.
Lecture 19 - Wednesday Oct. 25, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 19 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 11 - Managing Successful Products, Services, and Brands (Continues) Lecture 19 ends on page 168 of the Lecture Notes and on page 317 of the Textbook.
Lecture 18 - Monday Oct. 23, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 18 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 10 - Developing New Products and Services (Finish) Chapter 11 - Managing Successful Products, Services, and Brands (Begin) Lecture 18 ends on page 160 of the Lecture Notes and on page 307 of the Textbook. This ends the material for Mini-test 9. Mini-test 9 covers Lectures 17 and 18 (including Business/Marketing in the News), which is pages 136 to 160 of the Lecture Notes and pages 274 to 307 of the Textbook. Mini-test 9 opens at 8 a.m. on Tuesday, October 24 and CLOSES on Sunday, October 29 at 11:59 p.m.
Lecture 17 - Wednesday Oct. 18, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 17 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 10 - Developing New Products and Services (Begin) Lecture 17 ends on page 150 of the Lecture Notes and on page 288 of the Textbook
Lecture 16 - Monday, Oct. 16, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 16 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Market Segmentation, Targeting, and Positioning (Finish) Lecture 16 ends on page 135 of the Lecture Notes and on page 273 of the Textbook. Lecture 16 ends the material for Mini-test 8. Mini-test 8 covers Lectures 15 and 16, which is pages 123 to 135 of the Lecture Notes and pages 246 to 273 of the Textbook, including Business/Marketing in the News. Mini-test 8 opens at 8 a.m. on Tuesday, October 17 and CLOSES at 11:59 p.m. on Sunday, October 22.
Lecture 15 - Wednesday, Oct. 11, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 15 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 9 - Market Segmentation, Targeting, and Positioning (Begin) Lecture 15 ends on page 129 of the Lecture Notes and on page 260 of the Textbook.
Lecture 14 - Monday, Oct. 9, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 14 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 8 - Marketing Research (Finish) Lecture 14 ends on page 122 of the Lecture Notes and on page 245 of the Textbook. This ends the material that will be on Mini-test 7. Mini-test 7 covers Lectures 13 and 14 (including Business/Marketing in the News) which is pages 106 to 122 of the Lecture Notes and pages 197 to 245 of the Textbook. Mini-test 7 opens at 8 a.m. on Tuesday, October 10 and CLOSES at 11:59 p.m. on Sunday, October 15.
Lecture 13 - Wednesday, Oct. 4, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 13 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 7 - Understanding and Reaching Global Consumers and Markets (Finish) Chapter 8 - Marketing Research (Begin) Lecture 13 ends on page 115 of the Lecture Notes and on page 231 of the Textbook.
Lecture 12 - Monday, Oct. 2, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 12 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 6 - Understanding Organizations as Customers (Finish) Chapter 7 - Understanding and Reaching Global Consumers and Markets (Begin) Lecture 12 ends on page 106 of the Lecture Notes and on page 197 of the Textbook. This ends the material for Mini-test 6. Mini-test 6 covers Lectures 11 and 12, pages 91 to 106 of the Lecture Notes and pages 162 to 197 of the Textbook (including Business/Marketing in the News). Mini-test 6 OPENS on Tuesday, October 3 at 8 a.m. and CLOSES on Tuesday, October 10 at 11:59 p.m. (to accommodate Fall break).
Lecture 11 - Wednesday, Sep. 27, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 11 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 6 - Understanding Organizations as Customers (Start) Lecture 11 ends on page 97 of the Lecture Notes and on page 173 of the Textbook. This begins the material that will be on Mini-test 6 AND on Midterm 2.
Lecture 10 - Monday, Sep. 25, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 10 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (Finish) Lecture 10 ends on page 90 of the Lecture Notes and on page 161 of the Textbook. This ends the material for Mini-test 5, which covers Lecture 9 and 10, including Business/Marketing in the News, pages 81 to 90 in the Lecture Notes and pages 140 to 161 in the Textbook. This ALSO ends the material for Midterm 1. Midterm 1 covers Lectures 1 to 10 without Business/Marketing in the News, which is pages 7 to 90 in the Lecture Notes and pages 1 to 161 of the Textbook (skipping Appendix A).
Lecture 9 - Wednesday, Sep.20, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 9 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 5 - Understanding Consumer Behavior (continue) Lecture 9 ends on page 84 of the Lecture Notes and on page 143 of the Textbook.
Lecture 8 - Monday, Sep.18, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 8 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 4- Ethical and Social Responsibility for Sustainable Marketing (Finish) Chapter 5 - Understanding Consumer Behavior (Begin) Lecture 8 ends on page 81 of the Lecture Notes and on page 140 of the Textbook. This ends the material for Mini-test 4. Mini-test 4 covers Lectures 7 and 8 (including Business/Marketing in the News), which are pages 64 to 81 in the Lecture Notes and pages 108 to 140 in the Textbook. Mini-test 4 opens at 8 a.m. on Tuesday, September 19 and closes at 11:59 p.m. on Sunday, September 24.
Lecture 7 - Wednesday, Sep.13, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 7 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 4- Ethical and Social Responsibility for Sustainable Marketing (Continue) Lecture 7 ends on page 70 of the Lecture Notes and page 119 of the Textbook.
Lecture 6 - Monday, Sep. 11, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 6 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Finish) Chapter 4- Ethical and Social Responsibility for Sustainable Marketing (Begin) Lecture 6 ends on page 64 of the Lecture Notes and page 108 of the Textbook. This ends the material for Mini-test 3, which covers Lectures 5 and 6 (including Business/Marketing in the News, Lecture Notes pages 47 to 64, and the Textbook from pages 57 to 108. Mini-test 3 opens on Tuesday, Sep. 12 at 8 a.m. and CLOSES on Sunday, Sep.17 at 11:59 p.m.
Lecture 5 - Wednesday, Sep. 6, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 5 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 3 - Scanning the Marketing Environment (Begin) Lecture 5 ends on page 57 of the Lecture Notes and on page 84 of the Textbook. NOTE that with no class last Monday due to the holiday, there is NO Mini-test this week. The next Mini-test will cover Lectures 5 and 6 and will open next Tuesday. NOTE ELEC #1 and Packback #1 the optional Extra Credit opportunities open Thursday, September 7 at 8 a.m. and close next Wednesday, Septermber 13 at 11:59 p.m. See the Extra Credit Module on Canvas
Lecture 4 - Wednesday, Aug. 30, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 4 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 2 - Developing Successful Organizational and Marketing Strategies (Finish) Lecture 4 ends on page 47 of the Lecture Notes and on page 57 of the Textbook. This ends the material for Mini-test 2. Mini-test 2 covers Lectures 3 and 4 (including Business/Marketing in the News), pages 28 to 47 of the Lecture Notes, and pages 16 to 57 of the Textbook. Mini-test 2 opens at 8 a.m. on Thursday, August 31 and CLOSES at 11:59 p.m on Sunday, September 3.
Lecture 3 - Monday, Aug. 28, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 3 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 1 - Creating Customer Relationships and Value through Marketing (Finish). Chapter 2 - Developing Successful Organizational and Marketing Strategies (Begin) Lecture 3 ends on page 38 of the Lecture Notes and page 33 of the Textbook.
Lecture 2 - Wednesday, Aug. 23, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 2 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Chapter 1 - Creating Customer Relationships and Value through Marketing (Continue). Lecture 2 ends on Page 28 of the Lecture Notes and Page 16 of the Textbook. Lecture 2 end the material for Mini-test 1. Mini-test 1 opens at 8 a.m. on Thursday, August 24 and CLOSES at 11:59 p.m. on Sunday, August 7. You will find the Mini-test on Canvas in the Mini-test Testing Folder. You either take the Standard Time Mini-test OR the Extended Time Mini-test. Extended time tests are for students with an accommodation from SAS and for International student who request extended time.
Lecture 1 - Monday, Aug. 21, 2023	Click here for the Closed Caption Lecture in .mp3 audio format, or here for audio in .wma format (as a download) (Use whichever one works for you)	Lecture 1 Video in Camtasia Format Closed Caption Video in .mp4 format If the .mp4 format version is not ready, try Camtasia If Camtasia is not working, try the .mp4 format. It can take a while after uploading for the closed captions to show up. Introduction to the Class: Review of the Syllabus and Introduction of Video Guest Lecturers, Chapter 1 - Creating Customer Relationships and Value through Marketing (begin). This lecture ends on page 20 of the Lecture Notes and page 6 of the Textbook.
Pre-class online material	Click here for audio in .wma format or here for closed captioned audio in .mp3 format.	Preclass Video These are links to the online Pre-class video. Try them to be sure they work on your computer. Video in Camtasia Format Closed Captioned Video in .mp4 format The preclass video is done from my home office.

	Welcome to Dr. Larry Marks'
EXCELLENCE in Action	MKTG 25010--2023 Fall Class