Kent State University at Stark
My research interests focus on intercultural communication, gender studies and Chinese political communication. I was born and grew up in China and came to pursue graduate studies in the US. This real-life cross-cultural experience allows me to be an outsider and an insider for both the Chinese culture and the US culture. Therefore, some of my scholarly research compares Eastern and Western perspectives on gender studies, as well as on how the mainstream US media represent cultural Others, especially from cultures and nations different from the US. Given the profound change in China in the past three decades in the fast globalizing world, my new research examines such topics as how the one-party Chinese government manages its legitimacy in the post-Communist era, China’s environmental rhetoric and policymaking, emerging business culture, and Western commercial culture’s influence on Chinese.
Cai, B. (2008). A Trickster-Like Woman: Subversive Imagining and Narrating of Self, Identity and Community. Communication Studies.59(4), 275-290.
Cai, B. (2007). Official Discourse of a “Well-off” Society: Imagining an Economic Nation and (Un)sustaining Political Legitimacy. In D. Wu (Ed.), Discourses of Cultural China in the Globalizing Age. Hong Kong University Press.
Cai, B. (2005). Are Chinese Collectivists Twenty-Years Later: A Second Look at the Individualism and Collectivism Construct? Aurco, 11, 67-80.
Cai, B. (2005). Promoting Post-Cold War Agenda: American Media’s Role in Shaping Competing Discourses over Democratic Development in Pre-Transfer Hong Kong. In C. L. Nieman (Ed.), Democracy and Globalization. Kent, Ohio: Kent State University Press.
Cai, B. (2004). Mythic Narrative as a Rhetorical Vehicle for Transforming Gender Inequality and Racial Injustice. Texas Speech Communication Journal, 29, 79-90.
Cai, B., & Gonzaléz, A. (1997-8). The Three Gorges Project: Technological discourse and the resolution of competing interests. Intercultural Communication Studies, 7(1), 101-113.
