AETNA Insurance Rebrand

❮ ❯

This project involved re-branding a corporate identity with an advanced system of materials. These included: a visual office system, secondary materials like office newsletter, and a website. Aetna, the health insurance provider is the company I picked. The logo is based off the origins of the name being derived from Mt. Etna, a volcano located in Italy. A fully-responsive website, with mobile version was developed to give the brand a final element to update the whole look of the Aetna brand into a modern and contemporary company that offers benefits and equal rights for all people which was my mission with the project.