Anchor Cleveland | Logo Development & Application

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Worked with Anchor Cleveland's founders since inception to help develop the overall company logo. Using Bauer Bodoni to represent the strong, valued traditions of Anchor and Gill Sans to represent the fresh, and modern nature of the city of Cleveland. The logo was then given three variations for marketing applications, the principal logo in Pantone 3377, a black variant, and then a boxed logo that would be used in limited capacities where the design called for such applications. Examples of environmental signage and social media branding are also included showcasing several different uses of the logo and how versatile it is! The marketing for the company was recognized at local and national levels through several publications including Crain’s Cleveland Business.