North Coast Men’s Chorus Logo Rebrand

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The NorthCoast Men’s Chorus was established in 1988 as a local group performing in area churches, the North Coast Men’s Chorus has grown into the largest LGBT arts organization in Northeast Ohio with over 100 members. Designed while working with Linear Creative, I was the lead art director on establishing a new logotype and look for the Chorus. After many selections and client reviews of over 100 logo concepts, the final choice features clean lines and overlapping letters of NCMC. The idea of the chorus having many voices, singing together served as the concept inspiration. After the logo was selected several variations were designed for other uses such as social media, website and a specific fundraising “celebrate” logo.